We're hiring! - Marketing Manager

Would you like to be part of a growing, innovative global business that's working to help the bees?

About the Role

Flow is a growing and innovative global business that strives to have a positive environmental impact. We’re on the search for a Marketing Manager to lead the development and delivery of marketing strategies that strengthen our brand, build authentic connection with our audience, and drive business results. You’ll balance big picture thinking with day-to-day execution—shaping our story, crafting campaigns, and turning insight into results.

Reporting to the CEO & GM, this role sits alongside our Growth Marketing Manager (digital ads, UX and ecommerce optimisation) and involves leading a team that includes our Social Media Manager, in-house media production, and Key Accounts Coordinator. We work from our spectacular Byron Bay office, and most of us do a couple of days a week from home. Flow is a purpose-driven company, and we're a dynamic bunch who care about what we’re doing.

You’ll take the reins on marketing direction — devising strategy across markets, refining our brand identity, coordinating the team to bring out their best, rolling up your sleeves to get involved where you’re needed, and combining creative ideas with analytical rigour to deliver real business outcomes. If marketing that feels as good as it performs is your thing and you're lit up by the opportunity to help the bees, we’d love to hear from you.

Key Responsibilities

This role cuts across the entire marketing function - from strategy to execution - working to attract, convert, and retain customers. Responsibilities include:

Team Management: Lead and nurture a high-performing marketing team. Set clear goals, offer direction, and create a culture of creativity, accountability, and growth.
Strategic Direction: Identify opportunities and set marketing strategy across channels, prioritising initiatives that align with our mission and market potential.
Campaign Ideation and Coordination: Develop and execute integrated brand and sales campaigns—from concept through to delivery—ensuring messaging, visuals, and timing align with company strategy and drive measurable impact.
Brand Identity: Define and evolve the brand's voice, values, and visual language; create compelling stories and campaigns that build emotional resonance and recognition across touchpoints.
Data-Informed Decision Making: Use insights and analytics to refine tactics and track marketing effectiveness.
Creative Oversight: Collaborate with internal and external creators/designers/writers/etc to deliver high-impact assets and content.
Product Marketing: Work closely with the product team to launch new offerings and promote our existing range.
Market Awareness and International Perspective: Stay attuned to cultural and industry trends, grow the business in transnational markets with an understanding of how to localise without diluting the core brand.

About You

You’re an inspired marketer with sharp creative instincts and a strategic mindset.
You’ve worked in a startup or a growing company in a management role.
You’re a strong manager who brings out the best in others.
You see the bigger picture, spot opportunities, and make smart calls on where to focus.
You’re data-literate - you can interpret insights and use them to inform action.
You’ve worked in ecommerce environments, ideally selling physical products.
You love brand building and understand the power of storytelling, identity, and vibe.
You’re confident giving creative direction and feedback as you collaborate with designers, writers, and producers.
You appreciate good copy and, if you’re not writing it yourself, you know how to get it.
You’ve had exposure to product marketing, and understand how to position offerings effectively.
Ideally, you’ve worked across borders. USA experience is particularly of interest, the UK and EU are also relevant.
You care about the planet and want your work to contribute to a more sustainable future.

Why work for us?

Purpose-driven brand with impact at its core
Scope for creativity and leadership
Dynamic, values-aligned team
Opportunities to shape strategy across markets
Commitment to sustainability and doing business for good
Beautiful north coast NSW office
Flexible hybrid remote working arrangement

Click here for more info: https://www.honeyflow.com.au/pages/jobs-at-honeyflow

Applications close 17th November 2025.

Only short-listed candidates will be contacted.

Flow is an equal opportunity employer committed to diversity, equity, and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, colour, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal or state laws.