Media Kit

DOWNLOAD PICS AND VIDEO HERE

THE FLOW HIVE STORY

The Flow™ Hive Indiegogo campaign has a place in the annals of crowdfunding history as the most successful crowdfunding venture ever launched outside the U.S.

A small team based on the far north coast of NSW, and led by father-son inventing team Stuart and Cedar Anderson, raised just under US$12.2 million, with the campaign currently listed as the sixth-highest funded crowdfunding venture ever, and the second most successful for Indiegogo.

Since the end of the campaign, the team has worked tirelessly on fulfilling some 30,000 orders and shipping them to all corners of the globe.

While leaping a succession of supply chain, manufacturing and logistics hurdles, the team has also been able to develop its internal processes and edge toward being not only a manufacturer and marketer of the most significant beekeeping invention since 1852, but also as a prominent advocate for bees.

The team’s commitment to educating new beekeepers and raising awareness of how crucial bees are to human survival is unwavering, along with a broader message of sustainability and recognition of the interconnectedness of all life on Earth.

 

 

WHAT IS THE FLOW™ HIVE?

The Flow™ Hive takes the hard work out of harvesting honey – and makes it a lot less stressful for the bees.

Flow™ eliminates the need to smoke the bees, dismantle the hive, remove the honeycombs and harvest the honey with a centrifugal extractor.

Instead, with the turn of a lever, the honeycomb cells open and the honey drains down through a tube at the back of the hive, directly into a drum or jar.

The bees are undisturbed as the honey drains out from beneath their feet. When the lever is turned back, the honeycomb cells are reset and ready to be refilled with honey.

The Flow™ Hives save almost all the labour involved in honey extraction. The beekeeper doesn’t even need to be there as the honey drains, but can start the process and return an hour or so later to collect the honey.

The Flow™ Frames are designed to fit conventional beehives and have clear ends creating a viewing window so beekeepers can see when the comb is full and check that the bees are healthy and happy.

“Traditional extraction of honey is very time consuming and sometimes backyard beekeepers neglect to harvest their honey because they just don’t have the time for all the work involved,” Stuart said.

“This system changes that. We hope it will attract young people and those in urban and suburban areas to take up beekeeping and, in turn, increase the bee population around the world.”

BACKGROUND

Stuart and Cedar Anderson, based in the far north-eastern corner of New South Wales in rural Australia, had been working on a simpler method of honey collection for a decade.

For the past three years they have been field testing their Flow™ Hive design, with other beekeepers around the world trying it out and offering their feedback. It’s been a natural progression for Cedar and Stu, the Andersons having kept bees for three generations.

CEDAR:

“The first idea was simply that there must be a better way, and I’d been ruminating on that from a very young age.
“I used to spend whole afternoons, just sitting, staring at the bees.
“I’ve been experimenting with it for 10 years, with the first ideas that led to Flow Hive coming to fruition about three years ago.
“When my dad started working on it with me, the design started to come along in leaps and bounds.
“I just woke up one morning and suddenly had the realisation it didn’t have to be honeycomb cells anymore – that the shape could change from being hexagon cells to channels.
“I had come up with a more complex design that split the comb horizontally. But Dad had a couple of coffees and came up with the idea to split it vertically.
“For the bees, Flow works just the same as a conventional hive but no one has to disturb them to get the honey.
“I really, really love bees.”

STUART:

“Making honey harvesting easier should mean that so many more people have access to this captivating pastime.
“We humans are an inseparable part of a fragile web of species. We can’t survive without the health of the bees and indeed the world-wide ecosystem.
“We need more bees – and people that understand our interconnectedness. Beekeepers know that the health of their colonies is dependent on a multitude of factors, including what is happening for miles around each hive.”

WHAT DO THE EXPERTS THINK?

The Flow™ Hive has been extensively tested and proven to work by amateur and professional beekeepers in Australia, the U.S., and Canada and is ready for production.

Canadian beekeeper John Gates, who worked with the BC Ministry of Agriculture for 26 years as an apiculture specialist said: “In 2014 I had the pleasure of testing the Flow™ Frames. The bees quickly accepted the frames and in less than two weeks had stored and capped about 40lbs of honey.
“I must say it was quite exciting to see the first bit of honey appear at the outlet, then make its way down the tube into the jar.”

Michael Bush, author of Beekeeping Naturally and a well-known U.S. beekeeper, said: “It’s not very often something is so revolutionary as to blow my mind.
“Saving 20 per cent of harvesting labour is not trivial, 40 per cent is amazing, 60 per cent is revolutionary. But 95 per cent – that’s mind-boggling!”

Michael Howes, of Tyagarah Apiaries Australia said: “I put the Flow™ box on one of my hives, and the bees took to it straight away. The honey came out clean, no wax. The bees just remove the capping and start filling it again. Great system!”

HOW FLOW™ HIVE BLEW UP

The inventors had hoped to raise substantial capital to enable full-scale manufacturing by using the popular crowdfunding site Indiegogo, with a campaign launch on 23 February, 2015.

Contrary to popular belief, there was no marketing budget, no crack promotional team. Cedar, Stu and their friends and family lent considerable time and skill, helping send their ingenious design into the stratosphere.

They passed their target goal of $70,000 in the first five minutes, and exceeded $2 million in pledges and pre-sales within the first 24 hours, as global media picked up on the Flow™ Hive.

During the campaign, the team was responding to as many as 40 media enquiries a day, with the product featuring in numerous major news media outlets, including:

  • The New York Times (US)
  • CNN (US)
  • The Washington Post (US)
  • Popular Mechanics (US)
  • Business Insider (AUS)
  • The Daily Telegraph (AUS)
  • International Business times (US)
  • Forbes (US)
  • Sydney Morning Herald (AUS)
  • Sunrise (Channel 7, AUS), and hundreds more.

“You never know what will happen when you put a new idea up,” Cedar Anderson said, of Flow Hive’s meteoric rise.

“Experts had told me that our idea wouldn’t work for online crowdfunding but I’m very pleased to see that they were very wrong.”

BIOGRAPHIES OF THE INVENTORS

Cedar Anderson (35)

  • Grew up on the North Coast of NSW, Australia
  • Paraglider and paramotor pilot and trainer
  • Has been keeping bees on a semi-commercial basis for 10 years, 3rd generation beekeeper
  • Lives with partner Kylie at Broken Head, NSW
  • They are expecting their first child in April
  • Can fix, build, modify most things
  • Is a born inventor, every day there seems to be another idea to develop
  • Always inquisitive, his motto is: “There must be a better way.”
  • Stu and Cedar run their farm utes on used vegetable oil which involves plenty of tinkering.

Stu Anderson (60)

  • Grew up in Melbourne and Canberra, moved to the Northern Rivers region of NSW in the mid-’70s
  • Four children, Cedar being the third. Five grandchildren
  • Lives on shared rural cooperative with partner Michele
  • Designed and built two houses on the cooperative
  • Co­designed and built an off-grid solar and water-powered electricity supply to serve a dozen homes on the cooperative
  • Has been consistently active in environmental and community based campaigns
  • Worked in the community sector since 1988 teaching, managing an NGO and training community workers
  • Stu’s father Don kept bees when Stu was young and Stu has kept bees on and off over the past 30 years
  • Stu loves inventing in the paddock and shed with Cedar, and grateful to be working so closely with his son.